5 Press Release Ideas to Build RO

Getting coverage on a national publication or even a local newspaper for the first time can be an exciting milestone for any business. But once the initial wave of interest has subsided, your business can find itself back to square one if you don’t find a way to make your PR work for you in the long haul. These five tips can help you get more value out of your press coverage.
1)    Think long term. It can be easy to get caught up in the accomplishment of getting media coverage. But, you could be leaving a lot on the table if you don’t find a way to implement PR into your long term marketing campaign.
2)    Communicate. Pass along your PR plans and any press coverage you receive to your employees, sales and client facing teams. This is important for several reasons. First and foremost, they should stay updated on your branding guidelines and what “message” you want to convey to the public. Also, this is important because your staff is often on the frontlines with your target audience. They can help communicate your message or spread the word about your coverage. Adding talking points to communications with employees is helpful highlighting relevant points.
3)    Share, share, share. Even if your business is targeting a very specific niche or industry, sharing your press coverage on Facebook, Linkedin and other social networks can increase the likelihood that your target audience will read it.  Don’t be afraid to call attention to positive press you receive. Post links to your press coverage on your website. And if you have a brick and mortar establishment, dedicating a specific area to hang your press accomplishments is another good idea.
4)    Network. This is different than “sharing”. Although using the internet as a marketing tool is crucial to business success, you shouldn’t hide behind your computer. Take opportunities to go out and meet new people who could spread the word about your business accomplishments.  Attending conferences, industry seminars and networking groups is a great way to do this.
5)    Be consistent. Getting positive press coverage shouldn’t be a one time deal, it should be a long term commitment and strategy. Develop a messaging strategy and follow it in any communications with the media. Make it a goal to find new ways to get positive coverage and exposure. Being consistent is the key to success.