Press releases have come a long way over the past decade. The explosion of online marketing and PR has brought about a consumer demand for information at the click of a button, which in turn has created a need for businesses to keep their audience plugged into what’s going on. This can be accomplished through a well written press release. The key is keeping your press releases newsworthy and interesting. These content ideas should help.
1) Write about new products or services. How are people in your target audience going to know when you roll out a new product if you don’t tell them? People love to see new products and services from their favorite companies.
2) Talk about new research. Has your company been conducting new or groundbreaking research? Write about it. A lot of people use the internet as a source of education. Any chance you get to educate consumers makes for a great press release.
3) Discuss new offers. If your business is offering a sale, promotion or giveaway, write about it. Consumers love to save money and get things for free. Deals are a surefire way to attract attention.
4) Announce upcoming events. Are you planning an upcoming event or attending an event that’s related to your business? That could make for great press release content. And it could inspire people to come out to your event as well.
Talk about your philanthropic involvement. If your business donates to a charity or participates in any nonprofit organizations, this makes for a good PR angle. Write about what you’re involved in and why. It sheds good light on your company and gets you exposure. Win, win.
No comments:
Post a Comment