Happy New Year, everyone! Now that the holiday season is behind us,
it’s time to concentrate on how you’re going to publicize your business
for 2012.
I specialize in online publicity for my clients – writing and distributing press releases to free and paid press release distribution sites. One questions my clients frequently ask me is, if we send this to online press release distribution sites, will newspapers and magazines pick it up? And the honest answer – and I can tell you this because I was a newspaper reporter for many years – is: on its own, probably not. In order to get picked up by mainstream media, you need to: 1.) Have a newsworthy story to report and 2.) most likely, you will have to contact individual media outlets, reach out to the reporter or editor who might be interested in your story, and submit the story to them directly.
So, you ask, what is the purpose of online press release? Well, the fact is, most people who are searching for a product or service these days go online to search for it. Google has hit one BILLION unique visitors monthly, according to Comscore. This makes being visible online an absolute must for most types of businesses in the 21st century.
Online press releases rank well in the search engines, get indexed quickly, and help establish your online presence and identity. They provide links back to your website and can increase sales and visibility. Writing and submitting an online press release can get you in front of your customers’ eyes more quickly and efficiently than a mainstream media press release.
And finally – newspapers and magazines and TV news stations are VERY selective about what news they feature and they reject far more news pitches then they accept. They have all of the control. When you take your press campaign online, YOU have all the control, and you guarantee that your message is heard.
I specialize in online publicity for my clients – writing and distributing press releases to free and paid press release distribution sites. One questions my clients frequently ask me is, if we send this to online press release distribution sites, will newspapers and magazines pick it up? And the honest answer – and I can tell you this because I was a newspaper reporter for many years – is: on its own, probably not. In order to get picked up by mainstream media, you need to: 1.) Have a newsworthy story to report and 2.) most likely, you will have to contact individual media outlets, reach out to the reporter or editor who might be interested in your story, and submit the story to them directly.
So, you ask, what is the purpose of online press release? Well, the fact is, most people who are searching for a product or service these days go online to search for it. Google has hit one BILLION unique visitors monthly, according to Comscore. This makes being visible online an absolute must for most types of businesses in the 21st century.
Online press releases rank well in the search engines, get indexed quickly, and help establish your online presence and identity. They provide links back to your website and can increase sales and visibility. Writing and submitting an online press release can get you in front of your customers’ eyes more quickly and efficiently than a mainstream media press release.
And finally – newspapers and magazines and TV news stations are VERY selective about what news they feature and they reject far more news pitches then they accept. They have all of the control. When you take your press campaign online, YOU have all the control, and you guarantee that your message is heard.
No comments:
Post a Comment