The most successful businesses already know that they need to get
their business news online in order to be successful. But with the
number of businesses submitting press releases online,
what can you do to make yours stand out on the search engines? These six
tips will help you optimize your press release to get the most amount
of exposure.
1) Identify your target audience. This may seem obvious, but many people become so concerned with keywords that they forget to write their news release in a way that speaks to their target audience. Keywords are important, but if your press release doesn’t make sense to your readers, the fact that they found you on a search engine becomes irrelevant. Eliminate or at least limit the amount of hype in your press release and stick to the point. Be descriptive use clear, concise language.
2) Do keyword research. Choose two or three keywords or keyword phrases that work best with the topic of your press release. Use a tool, such as Google Adwords Keyword Research Tool, to conduct your research. Keywords that have a high number of monthly searches and a low number of competitive pages typically yield the best results. Focusing your keywords in the first two paragraphs is a good optimization tactic as search engines put more weight on the beginning of a news release. Lastly, if you are quoting someone in your press release, try to work a keyword phrase into the quote, as journalists and bloggers will sometimes run the quotes verbatim.
3) Create a clear, concise headline. Search engines place a lot of emphasis on headlines, so be sure to include your keywords here when possible. Headlines under 22 characters work best. Keep in mind, search engines don’t understand plays on words, so be straightforward.
4) Include hyper links and anchor text. Linking early in your press release is the most effective strategy, because search engines place more weight on the first two paragraphs of a news release. Be descriptive in your anchor text and include keyword phrases. Some experts recommend three anchor text links per news release – one to the homepage, one to a product or service page and another one to a blog post.
5) Include multimedia when possible. Including photos or logos in your press release can help you be found in a Google Image Search, which is becoming increasingly more popular. Infographics and videos are also great additions to a press release. Be sure to use descriptive, keyword rich file names and tags anytime you include multimedia in a press release.
6) Make it easy for other people to share your press release. Submit your press release to distribution sources that have social sharing buttons. The ability for others to share your story with their Facebook or Twitter friends is a potential source of additional traffic for your press release.
1) Identify your target audience. This may seem obvious, but many people become so concerned with keywords that they forget to write their news release in a way that speaks to their target audience. Keywords are important, but if your press release doesn’t make sense to your readers, the fact that they found you on a search engine becomes irrelevant. Eliminate or at least limit the amount of hype in your press release and stick to the point. Be descriptive use clear, concise language.
2) Do keyword research. Choose two or three keywords or keyword phrases that work best with the topic of your press release. Use a tool, such as Google Adwords Keyword Research Tool, to conduct your research. Keywords that have a high number of monthly searches and a low number of competitive pages typically yield the best results. Focusing your keywords in the first two paragraphs is a good optimization tactic as search engines put more weight on the beginning of a news release. Lastly, if you are quoting someone in your press release, try to work a keyword phrase into the quote, as journalists and bloggers will sometimes run the quotes verbatim.
3) Create a clear, concise headline. Search engines place a lot of emphasis on headlines, so be sure to include your keywords here when possible. Headlines under 22 characters work best. Keep in mind, search engines don’t understand plays on words, so be straightforward.
4) Include hyper links and anchor text. Linking early in your press release is the most effective strategy, because search engines place more weight on the first two paragraphs of a news release. Be descriptive in your anchor text and include keyword phrases. Some experts recommend three anchor text links per news release – one to the homepage, one to a product or service page and another one to a blog post.
5) Include multimedia when possible. Including photos or logos in your press release can help you be found in a Google Image Search, which is becoming increasingly more popular. Infographics and videos are also great additions to a press release. Be sure to use descriptive, keyword rich file names and tags anytime you include multimedia in a press release.
6) Make it easy for other people to share your press release. Submit your press release to distribution sources that have social sharing buttons. The ability for others to share your story with their Facebook or Twitter friends is a potential source of additional traffic for your press release.
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